June08

L'Desh Fresh - Refreshingly Opaque

Last fall, an old and familiar client walked through the doors atSullivan Higdon & Sink. It's a client that does amazing work for people you may never met, in countries you may never visit. The client is Water Partners International and they're a U.S.-based nonprofit organization committed to providing safe drinking water and sanitation to people in developing countries. What an organization, eh?

So, like I said, they came in last fall asking for help during the holiday season. It was nearing year's end and they wanted to get a bump in their online donations. Of course we wanted to help and to sweeten the deal, our friends over at Take 2 Productions and Back Alley Films joined in on the cause. After a few weeks of brainstorming, the result was one of the sweetest campaigns I've ever been a part of.

Unfortunately, it didn't make it out in time for the holiday season. The good news, however, is that the campaign launched last Friday and it's already getting good reviews.

The campaign is called L'Desh Fresh – The World's Most Authentic Drinking Water.

I'd tell you more about it, but I think the campaign speaks for itself. If you'd like to contribute, head on over to the Water Partners donation page, where a $25 donation can give clean water to one person, for life. Amazing.

Please share this with your friends and family, millions of people drink water like this daily:

+ original post date: June 8, 2009 09:17 PM
+ categories: Advertising, Pop Culture, Things I've Made, Web Stuff