December17

Law & Order Co-Starring Shatto Milk

Tonight, while sitting down to eat dinner (while watching TV), we randomly landed on a show that neither Ash or I watch. Ever. But here we are, checking out Law & Order. Not ten seconds into our random viewing did we spot something that neither of us could believe. It was a Shatto Milk bottle. Scratch that, it was FOUR Shatto Milk bottles.

I quickly hit record on the DVR and called one of the Shattos to tell them the news.

While they were excited that it was on there, it wasn't a complete surprise. Apparently, someone from NBC contacted the Shattos a while back asking for a wire milk carrier. The Shattos obliged to send one and told NBC that they were going to send some milk as well. NBC wasn't too thrilled with the idea, considering product placement and contracts and this and that, but Leroy sent some milk anyway.

My guess is that someone really liked how it tasted, or how it looked (maybe even both), because it appeared on the show. I'd say for a good 30 seconds. In various shots.

Now I don't know how much it costs to do product placement, but I'm willing to bet the Shattos just got the hook up from NBC. I think it speaks volumes that the episode was about reducing carbon footprints and they chose to feature Shatto milk (seeing that the milk comes from cows that aren't treated with hormones). What a fun brand to work with.

Congratulations to the Shattos and a big thanks to whoever at NBC gave them a co-starring role on Law & Order. That rules.

I've uploaded 9 photos to my Flickr account. But if you happen to have any better ones (aka, some that weren't taken from a console television), please upload them and let me know.

+ original post date: December 17, 2008 10:17 PM
+ categories: Television, This Is Cool, Work